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Stackable, snappable jars facilitate mix-and-match makeup blends

U.K. company Trinny London launches a customizable makeup line, with products packaged in 5-mL jars that click together to create a portable stack of colors for specific consumer needs.

The makeup jar is customized with a click-fit functionality that allows it to attach to another jar to form a stack.
The makeup jar is customized with a click-fit functionality that allows it to attach to another jar to form a stack.

A new makeup concept and company, U.K.-based Trinny London was developed by founder Trinny Woodall to help women create their own personal “stack” of face, eye, cheek, and lip colors. The stack is made up of transparent 5-mL pots that snap together, for a convenient, portable, and colorful kit of custom makeup blends.

“For the last 20 years, I have worked with women all over the world to find the most flattering styles, the best skincare, and the most hard-working, perfectly matched, foolproof makeup,” says Woodall. “As I traveled the globe, I improvised my own personalized makeup kit. In a quest for the perfect tone and consistency, I would mix a stick foundation with a liquid, blend a lip tint with a gloss… . I mushed up colors and decanted them into little pots. And then I thought, ‘There has to be a better way.’ The big idea was born: a portable, versatile range of makeup to suit every woman.”

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