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Cool sustainable packaging for e-commerce frozen treat

New Dream Pops superfood frozen treats are packed in recyclable cold chain packaging with compostable insulation for their journey to consumers’ doorsteps.

The Vericooler I is designed to keep food products, including frozen proteins and ice creams, cold from packaging to receipt.
The Vericooler I is designed to keep food products, including frozen proteins and ice creams, cold from packaging to receipt.

Dream Pops, a new company offering vegan, gluten-free superfood frozen treats sold via the Internet, has entered a multi-year partnership with Vericool to use its Vericooler compostable insulation and recyclable cold-chain packaging. Shipments of Dream Pops in Vericool’s Vericooler I began May 10, 2018.

Dream Pops were inspired by company CEO and Co-Founder David Greenfeld’s visit to Colombia, where he noticed the prevalence and popularity of paletas—colorful popsicles available for purchase on the street. Today, Dream Pops creates and ships futuristic, plant-based, superfood pops in a variety of flavors, including Coconut Latte, Mango Rosemary, Vanilla Matcha, and Berry Dreams, with more flavors launching this summer. Dream Pops ensures the quality of their product by partnering with a three-star Michelin chef, by sourcing the highest-quality ingredients, and by using only the best state-of-the-art equipment.

“As one of the first direct-to-consumer frozen confection companies in the world, our mission at Dream Pops is to bring plant-based indulgence and innovation to the home, one doorstep at a time—Vericool makes that possible with their innovative sustainable packaging. Our Vericooler boxes are 100-percent compostable. Sayonara, Styrofoam!” says Greenfeld.

The Vericooler I is designed to keep food products, including frozen proteins and ice creams, cold from packaging to receipt, while also reducing landfill waste. The packaging is made from post-consumer materials, and is constructed to minimize edge loss, thereby increasing temperature control, which is particularly important in cold-chain shipping. The Vericooler I meets US ASTM D6400 and Home Compost Standards; when the compostable insulation pillow is removed, the Vericooler can then be placed in curbside recycling, where it is available.

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