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Popsicle gets real

Package graphics for a new product from Popsicle maintain the brand’s trusted identity while calling out the fruit pops’ simple, real ingredients.

Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.
Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.

Unilever has introduced a new product, Popsicle Fruit Pops, with packaging graphics created by Smith Design that emphasizes β€œmade with real” to connect with consumers wanting simple ingredients.

β€œPopsicle is a brand that consumers recognize and trust,”says Jenna Smith, President of Smith Design.β€œWe wanted to express that by creating a label that makesβ€˜Made with Real Strawberries’the big news, while at the same time reducing and moving the calorie count.”

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