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Popsicle gets real

Package graphics for a new product from Popsicle maintain the brand’s trusted identity while calling out the fruit pops’ simple, real ingredients.

Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.
Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.

Unilever has introduced a new product, Popsicle Fruit Pops, with packaging graphics created by Smith Design that emphasizes “made with real” to connect with consumers wanting simple ingredients.

“Popsicle is a brand that consumers recognize and trust,”says Jenna Smith, President of Smith Design.“We wanted to express that by creating a label that makes‘Made with Real Strawberries’the big news, while at the same time reducing and moving the calorie count.”

While maintaining a focus on the overarching Popsicle brand that consumers recognize and trust, Smith Design carved out a new niche for the line by developing an overall look that feels simplified like the brand itself. The packaging is streamlined with easy-to-read ingredients and balanced with wholesome typography and warm yellow tones which surround a vibrant illustration of the various flavors and fruit ingredients.

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