
Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.
Unilever has introduced a new product, Popsicle Fruit Pops, with packaging graphics created by Smith Design that emphasizes βmade with realβ to connect with consumers wanting simple ingredients.
βPopsicle is a brand that consumers recognize and trust,βsays Jenna Smith, President of Smith Design.βWe wanted to express that by creating a label that makesβMade with Real Strawberriesβthe big news, while at the same time reducing and moving the calorie count.β
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