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Liqueur label honors brand’s Estonian heritage, quality, craftsmanship

Vana Tallinn redesigns the label for its spice-and-rum liqueur products with graphics that celebrate its Estonian heritage and enable the brand to compete internationally.

The bottom of the label highlights the heritage, quality, and craftsmanship of the product, showcasing the city of Tallinn.
The bottom of the label highlights the heritage, quality, and craftsmanship of the product, showcasing the city of Tallinn.

Selling over 2 million bottles a year across 27 countries, Estonian liqueur brand Vana Tallinn has been growing in popularity in export markets, increasingly competing with international brands. However, its outdated packaging was starting to hold back its expansion plans. Therefore, revamping the brand without losing its essence became essential. Parent company Liviko Group looked to branding and packaging design agency Appartement 103 to redesign the packaging for the heritage brand.

In the first phase, Appartement 103 and Vana Tallinn’s team dug deep into the brand’s history. Says Appartement 103 Creative Director Julien Zylbermann, “Sharing their passion and vision to enhance the desirability of their brand, our client truly opened their doors to us, sharing their deep understanding of Vana Tallinn’s world and its heritage—an inspiring phase that has allowed us to stretch the brand and explore its limits in order to finally unlock its true potential.”

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