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Rebrand reflects company’s farm-to-jar transparency

New company name and packaging graphics solidify Farmhand Organics’ commitment to transparency of ingredients and farmer partners for its pickled and fermented products.

Farmhand Organics sought a clean design that was not overly constructed from a design standpoint.
Farmhand Organics sought a clean design that was not overly constructed from a design standpoint.

Since Farmhand Organics of Westminster, CO, began selling jars of its home-batch goods at farmers’ markets in 2009, its focus has been on transparency—specifically its products’ simple, organic ingredients and the farms from which those ingredients come. The company sources its produce, used for its 20 varieties of pickled and fermented products now sold at retail, from 15 organic family farms across the U.S. A testament to Farmhand Organics’ mission of transparency, each 16-oz glass jar of product is labeled with a traceability sticker that gives the name and location of the farm where the produce is grown.

In 2017, the company, then MM Local, underwent a rebranding that included a change in its name and new packaging graphics. Says the company, the new name is intended to eliminate confusion for consumers and align with its core value of farm-to-fork quality and transparency.

To redesign the graphics for its glass jars, Farmhand Organics worked with an independent art director, Noah Clark. Says Co-Founder and CEO Jim Mills, “We wanted to clearly communicate the unique aspects of our brand—producing the highest quality, small-batch products, certified organic, and helping organic family farms in the U.S. grow.”

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