Since Farmhand Organics of Westminster, CO, began selling jars of its home-batch goods at farmers’ markets in 2009, its focus has been on transparency—specifically its products’ simple, organic ingredients and the farms from which those ingredients come. The company sources its produce, used for its 20 varieties of pickled and fermented products now sold at retail, from 15 organic family farms across the U.S. A testament to Farmhand Organics’ mission of transparency, each 16-oz glass jar of product is labeled with a traceability sticker that gives the name and location of the farm where the produce is grown.
In 2017, the company, then MM Local, underwent a rebranding that included a change in its name and new packaging graphics. Says the company, the new name is intended to eliminate confusion for consumers and align with its core value of farm-to-fork quality and transparency.
