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Winery photographs bring Four Winds brand to life

A rebrand for Four Winds Vineyard’s wine labels uses photos taken at the winery, depicting simple items—sheets, dandelions, and pinwheels among them—blowing in the wind.

Pw 327442 Four Winds Shiraz V2

Sheets fluttering on a clothesline, the seeds of a dandelion scattering in the wind, and a pinwheel spinning in the breeze: These are the evocative images that make up the new bottle labels for Australia-based, family-owned winery Four Winds Vineyard. The labels, simple in design and using photographs taken by Four Winds Vineyard Business Manager Sarah Collingwood, were created by Denomination Design to create a memorable visual expression of the Four Winds’ brand name.

Four Winds Vineyard uses progressive ideas in management and sustainability to produce its six wine varieties. Its contemporary new Cellar Door wine tasting room is built primarily from recycled materials found on or near the property. The tasting room features creative light displays, made from old barrel staves and Collingwood’s screen-printed artwork.

In late 2015, the majority of its wine was sold though the Cellar Door and to small local restaurants. Seeking to expand its distribution in the Sydney market, Four Winds contacted Denomination.

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