Nestlé Pure Life relaunches brand

Relaunch includes new packaging that emphasizes the role water plays in consumers’ lives and the company’s family-centric values.

A new watercolor image magnifies Nestlé Pure Life’s message that the future is filled with possibilities.
A new watercolor image magnifies Nestlé Pure Life’s message that the future is filled with possibilities.

Bottled water brand Nestlé Pure Life has refreshed its product through a new global advertising campaign and new packaging. The new tagline is, “Pure Life Begins Now,” which helps achieve Nestlé Pure Life’s purpose, “to inspire a healthier and brighter future that starts with pure quality water.”

Says Nestlé Pure Life, the needs of today’s consumers are evolving; they are shopping the brands that fit into their lifestyle. They’re looking for quality, a consistent taste, convenience, and brands they can count on.

Nestlé Pure Life offers a range of bottle formats and sizes to suit a variety of moments throughout the day. The brand offers a convenient, portable way to access water throughout the day and while on-the-go.

Nestlé Pure Life’s new packaging includes:

  • A new watercolor image to magnify Nestlé Pure Life’s message that the future is filled with possibilities.
  • A new logo featuring a watercolor image that blends blues, greens, and aquamarines to emphasize the role water has in our lives.
  • A new stylized "family within" logo that represents the fact that Nestlé Pure Life has always been a family-centric brand and wants to recognize the family as a reflection of future generations.
  • Sustainability: Nestlé Pure Life bottles can be recycled. According to the company, it is dedicated to continuously improving its operations to increase efficiency, reduce waste, and reuse materials wherever possible.
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