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‘Organic profile’ for condiment bottles

The Sir Kensington’s line of ketchup, mustard, and mayo condiments has entered the market with shelf-differentiating, “organic profile” custom bottles.

PET bottle stands out nicely on shelf.
PET bottle stands out nicely on shelf.

“Starting out without a marketing budget and no pedigree in the food space, we knew that the package would have to work hard for us in order for the product to get attention,” explains Scott Norton, cofounder of Sir Kensington’s.“Our goal was a package that had more of an organic shape.We wanted it to feel as if it came from nature.”

The New York-based company decided to create a British character, Sir Kensington, to support its premium product line. Having previously launched the condiment line in glass, and then high-density polyethylene (HDPE), the company discovered that in order to grow its retail business, it wanted to move away from the HDPE bottle and into a clear, inverted 20-oz PET barrier container that stands on its closure. The goal was to create a container that would provide shelf-life attributes as well as squeezability and enhanced shelf presence. (With an “all-natural ingredients” product formulation, the container needs to provide barrier properties that help minimize oxygen migration, which shortens shelf life.) Pretium Packaging became the supplier of the PET container that the firm sought.

“It can be very difficult to find somebody willing to work with you if you are not in the million-plus unit range. Pretium, on the other hand, welcomed us to their plant with open arms.We also like to move very quickly and frequently get push-back from vendors. Pretium also showed a willingness to work with our timeline,” says Dan Barber, Kensington’s Vice President of Operations.

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