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QR codes offer multiple benefits to dairy coop

Technology ensures operational traceability and production process management from start to finish, as well as creates opportunities for customized digital promotions.

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Languiru, Rio Grande do Sul’s second largest production cooperative, is launching a digital solution for its packaging that will ensure total transparency of food quality and safety, total control of the production process, and personalized digital marketing features.

The project started with the launch of the Languiru dairy line called “Qualidade do início ao Fim” (“Quality from Beginning to End”), filled in aseptic packages from SIG Combibloc with individual and unique QR codes, printed at the time of production. They allow the monitoring of quality processes from the collection of raw material to the milk’s industrialization and commercialization in a single platform. Thus, Languiru can prove to consumers the quality of their product in a fast, practical, and accessible way.

Each one of the shipping boxes also receives a unique QR code, and the pallets are identified by a barcode as well. This control system allows the operational traceability from the farm to the point of sale. With this, Languiru can locate each one of its packages at any point in the value chain, whether for quality crosscheck or for recalls (if necessary), and that means greater value and protection for brands.

To provide further convenience to consumers, in reading the QR code, they will be automatically directed to the information website related to the product inside the package, without the need to enter any additional information. The website is an integral part of this SIG solution, where data will be available about the brand’s quality system, the product, and the production process, as well as an interactive area.

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