Unilever has switched to a lighter-weight aluminum aerosol can for two of its antiperspirant products in Europe.
Unilever has partnered with Ball Corp. to bring a more sustainable aluminum aerosol can to the European market. The new Rexona and Sure antiperspirant cans employ Ball’s ReAl™ technology.
According to Ball, the newly created metal alloy, which utilizes recycled content exhibits increased strength and allows Ball to lightweight its impact-extruded aerosol cans by 20%. This equates to an approximate product carbon footprint reduction of 18% for the150-mL aerosol can used for Unilever’s Rexona and Sure antiperspirant when compared to a standard can.
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