Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Seventh Generation embraces bioplastics

Its 100-oz HDPE bottle for laundry detergent is now made entirely from recycled materials combined with a drop-in bioplastic made from sugarcane.

Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.
Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.

Taking another step toward its vision of having all of its packaging made from recycled or bio-based materials by 2020, Seventh Generation has introduced a new 100-oz laundry detergent bottle made from 80% recycled high-density polyethylene, 17% bio-based polyethylene, and 3% colorant. The bio-based material, Braskem’s I’m green™ PE, made from Brazilian sugarcane, replaces the 20% virgin, petroleum-based plastics previously used for the packaging.

Seventh Generation produces plant-based household cleaning products and has led the way in pioneering new and more sustainable packaging technologies. Among them, a fully recyclable multilayer PE pouch for its dish detergent pods in 2015 and a fully recyclable paper-based bottle for its concentrated liquid laundry detergent in 2011.

According to company Director of Packaging Development, Derrick Lawrence, Seventh Generation has made steady progress over the years toward its corporate sustainability goals, however incorporating more than 80% PCR in its larger bottles was a challenge. “Our 100-ounce laundry bottle was one of our few remaining bottles under 100% and one of our largest contributors in total pounds of virgin petroleum plastics.”

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO