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Thea’s Tea gets refreshing redesign

As part of an effort to expand Thea’s English Standard Tea’s product distribution, product labeling is redesigned to reflect the tea’s natural flavors.

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Thea’s English Standard Tea has been available exclusively through P.J. Clarke’s restaurants. The product is an eight-SKU range of all-natural, zero- calorie, sugar-free iced tea in a glass bottle with flavors like Black Rose, Honeysuckle, Smokey Lemon, and Dandelion Mint.

In an effort to expand product distribution online and into additional retail outlets, Thea’s embarked on a package design and rebranding project with Berlin Packaging and its Studio One Eleven design arm to best capture their values and positioning. The tea provides a healthy alternative for savvy consumers, and the new brand design needed to reflect sophistication as well as communicate natural taste.

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