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Headlight pack redesign enhances shoppability

GE Lighting redesigns the structure and graphics of the blister packs for its premium headlight brand, making consumer selection easier and maximizing retailer selling space.

Pw 162966 Ge Nighthawk Xenon

With a new package design for its GE Nighthawk line of automotive lighting products, GE Lighting North America is hoping to improve the brand’s retail visibility and make product selection easier for consumers. The line comprises three automotive bulb varieties—Nighthawk (good), Nighthawk Premium (better), and Nighthawk Xenon (best)—introduced some years ago as a brighter alternative to standard halogen headlights. Since then, GE has continued to improve the brand to offer lighting that is brighter, farther, and wider than its standard products.

In spring 2015, the GE team began a package redesign project for the brand with two objectives: to maximize selling and warehousing space for the retailer, and simplify the shopping experience for the consumer. To accomplish the first, GE decreased the size of the blister-pack card, reducing the footprint of the package up to 30%.

“Based on our top buyers’ feedback, we optimized our packaging to meet their needs,” says GE Lighting National Automotive Sales Manager Robert E. Gill. “This allows the retailer to maximize the space needed to show an entire assortment, and even provides additional selling space for new categories.”

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