Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Great Scott! PepsiCo recreates Back to the Future II bottle

Celebrating the 30th anniversary of the Back to the Future trilogy, PepsiCo launches a limited-edition bottle that brings to life a ‘futuristic’ Pepsi bottle featured in Part II.

Pw 150437 273738

On Oct. 21, 2015, PepsiCo delivered to fans a Pepsi product 26 years in the making: Pepsi Perfect, the real-life version of the famous soda that Marty McFly of the Back to the Future trilogy ordered when he traveled to the future in Part II. The launch date of Oct. 21 was significant; it was the date McFly made his “historic” trip to 2015.

In a press release announcing the introduction of the limited-edition bottle, Lou Arbetter, Senior Director of Marketing for PepsiCo, said: “Pepsi fans asked, and we heard them loud and clear. The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver—and there’s no need to wait—the future is now!”

The package structure was designed in-house by industrial designers in PepsiCo’s Global Design Group. As in the movie, the bottle is tall and thin, tapered near the bottom, with a large blue cap that sits flush against the bottle. The real-life version is made from PET.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability