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Boxed set for Guatemalan rum encourages mixology

A limited-edition boxed set from Casa Botran includes a 50-cL rum bottle along with two 5-cL mini bottles of flavored rum that allow consumers to explore different tastes.

Pw 146847 Botran 1

To celebrate its 75th anniversary, Guatemalan rum house Casa Botran has introduced an exclusive new product, Botran & Co, that highlights its history and passion for blending and crafting rum. Featuring traditional rum along with smaller quantities of flavoured rum, the new product was designed to be an invitation to co-creation, a tribute to bartenders and the world of mixology, empowering consumers to create their perfect drink and allowing them to emulate mixologists while doing so.

Botran & Co rum gets its complex qualities by means of passage through different casks: white oak casks formerly used for American Whisky, toasted casks, and casks used in the past to age Sherries, ports, and fine South American wines.

Packaging for the new product, designed by Appartement 103, comprises a wooden box that contains a 50-cL rum bottle carefully selected to evoke the craft and refinement of the product, which comes from the family’s private reserve and has been aged for up to 30 years.

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