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Bronco Wine field-tests 750-mL PET bottle

Bronco Wine tests a 750-mL PET bottle for its Green Fin and Hacienda brands, making the switch from glass to PET for greater consumer convenience and sustainability advantages.

Pw 146820 Bronco Group

Bronco Wine Co. of Ceres, CA, a major supplier of varietal wines, is field testing its Green Fin and Hacienda 750-mL wine brands in PET bottles from Amcor Rigid Plastics.

Bronco Wine Co. of Ceres, CA, a major supplier of varietal wines, is field testing its Green Fin and Hacienda 750-mL wine brands in PET bottles from Amcor Rigid Plastics. Bronco Wine, the fourth-largest winery in the U.S., is considering a major packaging switch from glass to plastic to capitalize on PET’s sustainability, light weight, shatter-resistance, and potential use in new venues, while further enhancing its business in the retail and airline segments.

According to Amcor, Bronco Wine’s field-testing of the 750-mL PET bottles is a significant development in the wine industry, because it represents a major glass-to-plastic 750-mL conversion by a major wine producer. Bronco has previously had strong commercial success with PET in a 187-mL size.

“The conversion to PET packaging in 750 mL will be a game-changing event in the wine industry,” says Fred Franzia, CEO of Bronco Wine. “The use of lightweight PET and other associated eco-friendly packaging features takes us to the next level in terms of sustainability and further expands the Green Fin brand potential.”

Bronco Wine’s Green Fin organic wine in 750-mL wine bottles is being field-tested exclusively through Trader Joe’s retail stores throughout the U.S. The plastic bottles are also used to package the Hacienda brand for airline first-class passenger service. The U.S. airlines have adopted PET for its sustainability benefits, resulting in reduced fuel consumption and a cost savings, along with its easy use and the ability to reclose and provide multiple servings.

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