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Stock serum pack keeps Drunk Elephant line cohesive

For its new eye serum, Drunk Elephant Skin Care looks for packaging that will complement its existing product line while offering consumer convenience and shelf appeal.

Shaba Complex Eye Serum uses an airless pen package.
Shaba Complex Eye Serum uses an airless pen package.

Designing a new package from stock components that complements an existing product line can be a challenge. In specifying packaging for a new product from Drunk Elephant Skin Care, Pacific Packaging Components, Inc. completed the job with such skill that it was honored with Gold in the Personal Care/Beauty category in the National Association of Container Distributors 2015 Package of the Year Awards.

Explains Rob Vilencia, Vice President of Sales and Marketing for PPC, “Drunk Elephant was looking for a unique and innovative airless package that would match and be cohesive with the rest of their brand and also separate itself from competition on the shelves.”

Drunk Elephant is a Los Angeles-based natural skincare company offering eight products that use virgin Marula oil, extracted from the kernels of the African Marula tree. Explains the company’s website, “The name Drunk Elephant is rooted in a myth that says that elephants love to eat the fruit that has fallen from the Marula trees. Once eaten, fermentation occurs inside their very large tummies and the elephants become drunk!”

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