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Labels drive cross marketing

Extended-text labels have established a strong foothold in pharmaceutical applications because they provide ample space for the sometimes lengthy regulatory information that is common in the pharma space.

Hot Shot
Hot Shot

But other product categories have also found this labeling format useful, among them the household insecticide market. Hot Shot brand ant and roach killer in an aerosol spray can from St. Louis-based Spectrum Brands, a division of United Industries Corp., is one example.

“We went from litho-printed cans to full-body labels a few years ago,” says Manufacturing Services Manager Jim McCaughey. “Now we’ve taken it a step further in developing this extended-text label. It’s like a booklet that lets us add a coupon or additional product information.”

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