Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Labels drive cross marketing

Extended-text labels have established a strong foothold in pharmaceutical applications because they provide ample space for the sometimes lengthy regulatory information that is common in the pharma space.

Hot Shot
Hot Shot

But other product categories have also found this labeling format useful, among them the household insecticide market. Hot Shot brand ant and roach killer in an aerosol spray can from St. Louis-based Spectrum Brands, a division of United Industries Corp., is one example.

“We went from litho-printed cans to full-body labels a few years ago,” says Manufacturing Services Manager Jim McCaughey. “Now we’ve taken it a step further in developing this extended-text label. It’s like a booklet that lets us add a coupon or additional product information.”

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability