Materials make a difference

Haircare products maker Vogue Intl. switches to thinner labels for its bottles, reducing the environmental impact of its packaging by 26% to 34% in a number of categories.

Pw 139263 Ogx Coconut Water Shampoo

Vogue International, the makers of OGX haircare products, recently collaborated with WS Packaging Group and Avery Dennison to reduce the environmental impact of pressure-sensitive labels on its packaging by switching to Avery Dennison’s Global MDO™ semi-conformable, extra-thin clear film.

“Vogue International is committed to reducing our environmental impact and increasing transparency while maintaining our commitment to sustainable practices,” says Jamie Kontz, Marketing and Product Development Manager at Vogue. “We encourage our suppliers and business associates to also make an effort toward practices that are not only commercially sound, but have a positive impact for future generations.”

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