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'Nano'-sized wine bottle brings quality and class

A new single-serve wine option is clamoring for its share of the market in an increasingly robust category. Sileni Nano, from New Zealand winery Sileni Estates, not only capitalizes on the trend of small-size wine packages, but also on the exploding popularity of New Zealand wine in the U.S.—especially its Sauvignon Blanc.

Sileni Nano wine bottle
Sileni Nano wine bottle

A new single-serve wine option is clamoring for its share of the market in an increasingly robust category. Sileni Nano, from New Zealand winery Sileni Estates, not only capitalizes on the trend of small-size wine packages, but also on the exploding popularity of New Zealand wine in the U.S.—especially its Sauvignon Blanc. According to Sileni Estates USA CEO Nigel Avery, New Zealand is the only country whose wine imports to the U.S. have grown month over month over the last couple of years.

“The style of wine that New Zealand makes is very approachable. It’s very easy to understand, very easy to drink, and very flavorful,” Avery says. “The vibrancy of the flavors attracts a lot of consumers around the world.”

The Nano product, in five varietals, is packaged in a 187-mL PET bottle that replicates the shape of a full-size bottle and features a plastic, screw-on cap and a clip-on plastic drinking cup. The product is the result of a joint venture between Sileni and French wine bottler Paul Sapin. The two spent four years developing the package and shared in the production costs.

In evaluating package designs, Avery said Sileni was looking for one that was aesthetically pleasing, able to withstand shock, and capable of preserving the quality of the wine. “We wanted a shape that consumers would immediately recognize as wine,” he says. “So we mainly just made a change to allow the cup to clip onto it. A picture tells a thousand words, and an object even more, so people can pick up the bottle and say, “Yeah, it’s got a cup on it as well, isn’t that cool.”

The bottle is a clear PET/nylon/PET structure with UV-light light-absorbing properties and an oxygen scavenger that is inert until it comes in contact with moisture during the filling process, extending the shelf life of the wine to 12 months. As Avery explains, with traditional oxygen-barrier bottles, the scavenger begins working at the time the bottle is produced. “With our bottles, once they are blown, you can store them in a warehouse, and as long as it’s a dry environment, the scavenger won’t begin working until the bottles are filled.” Resilux provides the preforms, while PDG Plastic blow molds the bottles, which are filled by Paul Sapin at its plant in La Chapelle-de-Guinchay, France.

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