Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

PET sports beverage container is a winner

Toni S.A., a leading South American food and beverage marketer based in Ecuador, has captured a 2014 Golden A’ Design Award for its innovative redesign of the PROfit Sports Drink container.

Lowered location of the label panel helps differentiate this PET bottle for an Ecuadorian sports beverage drink.
Lowered location of the label panel helps differentiate this PET bottle for an Ecuadorian sports beverage drink.

Amcor Rigid Plastics was the supplier behind the award-winning bottle, which is an injection stretch blow molded PET.

Amcor’s Latin America design team, based in Miramar, FL, refreshed and revitalized Toni’s hypotonic sports drink brand, transforming the previous standard cold-fill container into an iconic package that is aggressive, sporty, and modern. The 350-mL and 500-mL bottles feature a sport-infused look with a highly reflective and clean label with ghosted attributes. These are tied together with a hexagonal texturing feature on both the label and the container.

During the design process, Amcor looked to athletic equipment for inspiration, adding a texture to the container that mimicked sports apparel and footwear. The design incorporated hard reactive-looking shapes that replicated safety pads while sporting an aggressive and modern look with a new metallic label. Amcor also conducted extensive research to improve the functionality of the bottle. A benchmarking study concluded that a container with improved gripability, solid contact points, aggressive styling, and a bold statement were necessary elements for a highly competitive and athletic container.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report