Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

New mayo bottle designed to squeeze out the last drop

Hellmann’s debuts a new inverted squeeze bottle with three improvements that allows consumers to get more mayo out of the bottle with less waste, less mess, and more control.

New Hellmann's bottle
New Hellmann's bottle

Americans have been missing out on all their mayo. According to Unilever, in 2014, more than 1,000 lb of its Hellmann’s Mayonnaise was trapped inside their squeeze bottles. But with the brand’s new and improved squeeze package, consumers will be able to dispense the last drops of product from their mayo bottles.

“While consumers love the convenience of squeeze bottles, they are not without their frustrations,” says the company. “The number-one complaint about our old bottles was that mayonnaise would stick to the inside, and consumers had to shake, bang, or even cut open the bottles to get the last of the Hellmann’s out. That’s why we decided to design a new bottle that would make it easy to ‘Squeeze More Out!,’ as well as add additional benefits like a clean-lock cap for less mess and a precision tip for more control.”

The bottle is an inverted PET structure that sits on a flared polypropylene cap consisting of two components—the precision tip in blue, and a clear, flip-top overcap. Sidel developed the custom bottle molds, with the package supplied by Alpla. Ermo Group created the custom molds for the caps, which are supplied by Aptar. The bottle is decorated with a full-body shrink-sleeve label converted by Fort Dearborn.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability