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Craft beer selects can with 90% PCR content

Georgia’s oldest brewery selects a high-recycled content aluminum can for its products to align with its sustainability goals, without sacrificing the quality of its beer.

Pw 82360 Novelis Evercan

Red Brick Brewing Company, Georgia’s oldest operating craft brewery, has announced that it will now offer its beer in aluminum cans made from Novelis’ evercan™ from Novelis, the world’s first certified high-recycled content aluminum can sheet. 

Red Brick will expand its beverage packaging options to include evercan aluminum cans for all of its year-round offerings, beginning with Laughing Skull Amber Ale, and followed by its signature Hoplanta India Pale Ale in March 2015. Red Brick plans to expand its use of the new packaging line, introducing several new styles available exclusively in evercan in the coming year, starting with its new spring seasonal Hibiscuwit, a Belgian Wheat Ale.

“Our decision to expand from glass bottles to evercan aluminum cans aligns with our goal to be an environmentally responsible leader in the southern U.S. craft beer market,” says Garett Lockhart, head brewer for Red Brick. “With evercan, we can achieve greater sustainability without sacrificing any aspect of the beer's quality.”

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