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Premium label for Kentucky bourbon

Rebel Yell Kentucky Straight Bourbon from St. Louis-based Luxco is reborn for a new era with revitalized packaging and increased brand support.

New label energizes Rebel Yell for a new era.
New label energizes Rebel Yell for a new era.

“Rebel Yell has always been known for its superior taste, and now we have a package that matches the quality of the liquid inside,” says Fletcher Buchman, brand manager at Luxco. “The new bottle has a more authentic bourbon feel, with a heavier base and rounder shoulders, giving this smooth wheated bourbon a more premium look.”

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