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New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.

New Weiman floor cleaner package design
New Weiman floor cleaner package design

Color can be a great differentiator for product packaging. But in categories cluttered with a rainbow of bright bottles, sometimes a lack of color can be even more effective. In mid-2013, Weiman Products, LLC of Gurnee, IL, launched a reformulated line of five floor cleaning products, replacing its previous lime-green bottle with a clean, white custom container. In addition, lackluster label graphics were supplanted with bright, engaging images and copy. The result: Weiman nearly tripled its sales of the product in the first month after introduction

But the redesign was not just cosmetic; Weiman was also looking for greater functionality and flexibility. “They needed to add sprayer bottles to the original squeeze bottles to accommodate the new formulations added as part of the floor cleaner line relaunch,” explains Ann Fisher, Senior Account Executive for Berlin Packaging. Berlin worked with Weiman to develop the new package structure and supply the components.

Modernizing and softening Weiman’s original oblong-shaped PET bottle, Berlin designed a new high-density polyethylene structure with an offset shoulder, gentle curves, a slightly pinched waist, and a tapered base, “all marking a sharp contrast to the straight sides of the outgoing package,” says Fisher. The narrow neck of the bottle also enables easy ergonomic handling, with grip indicators cuing consumers where to place their fingers. Berlin specified Poly Blow Moulding, Inc. to supply the bottle.

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