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VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.

Pw 80964 Swedbrand Porsche Detail

Porsche China wanted to develop a VIP Roadside Care package for owners of their new Hybrid Supercar, the 918 Spyder. Their aim was that “when opening the package, the customer should know they are cared for and receive a welcoming surprise.”

Taking cues from grooming products, airlines, spas, hotels, resorts, and luxury department stores, the design team at Swedbrand Ltd. aimed to define the type of experience Porsche’s customers would enjoy and expect from a care package. Next, the team focused on luxury packaging cues, like interaction, sound, accessibility, feel, closure, heritage, anticipation, finishing, and quality. These cues were then translated into material, finishing, structural, and graphic design concepts.

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