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Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.

Pw 77497 Pomegreat Ambient Pomegranate

Branding and packaging design firm Parker Williams has refreshed the packaging for the U.K.’s original pomegranate juice brand, Pomegreat—a decade after it designed the original.

The redesigned pack builds on Pomegreat’s former visual equities created by the agency: a confident, vertical brand logo and a series of pop art-inspired illustrations of pomegranates in bright, clashing colors to create on-shelf standout. The pack also highlights Pomegreat’s low GI index, and incorporates the brand’s partnership with the Independent Diabetes Trust, to emphasize the juice’s health benefits.

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