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No-fuss wine in a can for everyday consumption

Great tasting, affordable wine, without pretension: that’s what winemaker Ryan Harms set out to create when he founded Union Wine Co. in Tualatin, OR, in 2005.

Pw 72132 Union Wine 1

Guided by what it calls a “Pinkies Down” philosophy, Union Wine offers three wine series—Kings Ridge, Underwood, and Alchemist—meant for everyday, accessible consumption.

Says Union Wine’s website, “At Union we don’t get too caught up in wine scores, the best French oak barrels, or whether our sweater vest clashes with our ascot. We simply make good wines for our friends, and we embrace the challenges and excitement of the coordinates of where we reside.”

In the spirit of this Pinkies Down mission, in 2013 Union Wine previewed its Underwood wine in a can at the annual Feast Portland Food & Wine festival. After receiving an overwhelmingly positive response, the company began making plans to bring canned wine to the market.

“The craft beer movement took a lot from wine packaging as it came of age and continued to take it to whole new places, and we think we can shift some of our focus back to something that has more fun, rooted in craft but less stuffy,” says Harms. “Union is at the forefront of this ‘beerification’ of wine trend, a movement that aims to break down the pretense and formality often associated with wine drinking.”

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