Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Single-serve wine packaging stacks up

Created for women who appreciate style, a new wine brand from TV personality Giuliana Rancic employs the stacked-wine package concept for by-the-glass consumption.

Pw 71822 Bottles 0

Television personality Giuliana Rancic will be launching her own wine brand, XO, G Wine, which will be available in approximately 1,200 Walmart stores starting fall 2014. Based on the StackTek package design, the wines have been created for by-the-glass consumption and will be offered in three varietals: a South of France Rose, Italian Pinot Grigio, and French Pinot Noir. Additionally, a mixed pack will be available for the holidays, featuring two glasses of Pinot Grigio and two glasses of Pinot Noir.

The idea for XO, G was conceived in October 2013, when Rancic discovered the StackTek, which consists of four prefilled, individually sealed, shatterproof, stemless wine glasses that snap together to form the equivalent of a 750-mL bottle. As a follower of wine trends, Rancic shared her discovery on various social media channels and was overwhelmed by the enthusiastic response by her fans.

"After seeing the massive reaction and organic interaction with my fans from just a simple photo of me opening up a StackTek bottle, I couldn't wait to get on the phone with the team at Stack to explore opportunities to bring this convenient package to women everywhere," Rancic explains.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report