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Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.

Pw 71359 Zazen Back

Zazen Herbal Alternatives are available in four varieties formulated “as an alternative to dangerous pharmaceuticals,” says Zazen CEO David Christenson. “The products are based on Ortho Molecular Science,” he says. “There is no need for pharmaceuticals if natural products are used.”

To help its 2-oz shot product to stand out on shelf, Zazen first chose a triangular bottle shape to differentiate it from the round bottles used by the competition. The PET bottle is made in Asia using a proprietary mold. Zazen then chose a full-body heat-shrink label from Ameri-Seal that conforms to the complex angles of the container and cap.

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