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Cider maker achieves 18% reduction in packaging weight

A redesigned glass bottle from U.K. company Thatchers Cider includes design touches that increase shelf appeal and offers an 18% reduction in packaging weight.

Pw 70474 Thatchers

Thatchers Vintage 2013 is the first brand from U.K.-based Thatchers Cider to feature a new lighter-weight glass bottle. The new-style 500-mL bottle, now embossed with the Thatchers name across the shoulder and featuring a slimmer neck, represents an 18% reduction in packaging weight. The bottle has been designed and produced by Ardagh Group, which has supplied Thatchers’ packaging for 15 years.

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