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Hands-on wine packaging

Label redesign helps Minnesota winery gain better brand recognition.

VARNISHED RAVEN. Gloss varnish over the raven image creates contrast against the matte background.
VARNISHED RAVEN. Gloss varnish over the raven image creates contrast against the matte background.

Warehouse Winery, St. Louis Park, MN, specializes in the blending of Minnesota’s finest cold-hardy grapes with freshly selected varietals from Northern California and aging them in oak barrels. The winery markets more than 19 blends and straight-up Minnesota and California varietals. Warehouse Winery’s Chenin Blanc No. 6 and Cabernet Savignon No. 9 won the 2012 Best of Minnesota awards for white and red wines.

Glass bottles, tamper-evident neck shrink sleeves, and neck shrink sleeve application equipment are supplied to Warehouse Winery by Kaufman Container. The corks are supplied by World Cork G.C. Lda.

Winemaker and winery owner Billy Smith explains, β€œWe have no automation at Warehouse Winery. Every step, from filling to corking to labeling, is basically manually fulfilled with some limited semi-automatic assistance. Our filling system is from Xpressfill. Our corker is an MEP from Egitron. Our capsules are shrink-wrapped with a heat coil, and our labels are applied one at a time with the help of a semi-automatic wipe-on system.”

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