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New supplement bottle stimulates TV sales

Extraordinary visual impact was among the top goals of the package design for a new nutrition supplement product sold primarily by way of television infomercials.

Pw 67564 Adaptuit Bottle

Adaptuit, from Scottsdale, AZ-based global heath and wellness company TriVita Intl., is a liquid, pharmaceutical-grade supplement designed to combat the damaging effects of everyday stresses. Sold online and via television, the product required “a vibrant, memorable package that would ‘pop’ on TV,” says Samantha Juna, Industrial Designer for TricorBraun Package Design, which worked in tandem with TricorBraun Graphic Design to create custom packaging for Adaptuit.

TriVita’s design brief for the new package specified a 32-oz, shrink-sleeve bottle with a unique and memorable shape that also conveyed “a premium aura.” Because Adaptuit is geared toward women, but can also be used by men, the company was also looking for a structure with a strong feminine appeal, but one that would not alienate men.

“From the beginning of the project, we knew the customer wanted to shrink-sleeve the new bottle, so designing a bottle shape that was compatible with this decoration method was a primary objective,” Juna adds. “Shrink sleeves allow the most flexibility in the underlying structure of a package, so we strived to take advantage of this benefit and explored more complex or curvy surfaces with the bottle shape.”

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