The bottle is from Manjushree Technopak Ltd. and its sister company Mphinite Technologies. Following a trend of agri businesses switching to PET for their seed products, GAVL turned to the new format after experiencing challenges with the high-density polyethylene bag and bottle packaging it was using.
“These packages posed a lot of disadvantages to the brand, including difficulty in transportation and storage, the need for manual labeling, a lack of refreshing design, and imitations and counterfeits in the market,” explains Arit Mukherjee, General Manager of Marketing for GAVL.
Vipul plant regulator, formulated to improve the overall health and development of plants, is sold through Pan-India distributors and retailers. In overhauling the packaging for the product, GAVL was looking for a design that would lend itself to mechanized labeling and filling, reduce product leakage during transportation and storage, be trendy and convenient, and improve shelf appeal.
