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Elegant salt grinder adds to consumer décor

With its sleek, contemporary design and removable label, packaging for Morton Salt’s new Morton Grinders line of three salt and pepper products is meant to complement consumers’ modern kitchen décor as well as add to their culinary experience.

Pw 62347 Morton Salt Db

“We chose a more contemporary design for our new Grinders in order to provide consumers with a product that would add to their kitchen décor, rather than subtract from it,” says Denise Lauer, Director of Communications for Morton Salt. Many of today’s kitchens have a more modern feel, and we wanted to give consumers a grinder option that not only fits within that environment, but also contributes to its look and feel.”

The clear glass bottle has an elegant shape that is slightly flared on the top and bottom, designed by TricorBraun’s Design and Innovation Team. Morton Salt chose the structure from among several concepts having variations on form and function. Sleek and modern, the selected design is one that “could easily be displayed on the kitchen counter or table,” says Lauer.

TricorBraun sources the bottle from an unnamed supplier. For the grinder component, Lauer says Morton Salt partnered with third party.

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