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Easy-prep warm dog food in PP cup

A new line of ‘dog food enhancers’ created to be poured warm over dry dog food comes in a microwavable cup with film lidding and an inviting shrink-sleeve label.

Warm Ups Dog Food Enhancers are an oatmeal-based product introduced in a microwavable cup to help create a warm, wholesome meal for dogs.
Warm Ups Dog Food Enhancers are an oatmeal-based product introduced in a microwavable cup to help create a warm, wholesome meal for dogs.

Wexford Farms is an emerging, privately owned pet food company founded by veterans of the pet care industry. With a combined 75 years experience in the pet food business, the founders set out to make a huge impact in the way consumers care for their beloved animals.

Being pet owners themselves, the innovators at Wexford Farms understand that today’s dog owners treat their pets like children, concerned about their physical comfort and emotional well-being. They embarked upon a project to revolutionize the pet feeding experience. Their efforts resulted in Warm Ups Dog Food Enhancers, an oatmeal-based product made with all-natural ingredients and essential vitamins and minerals introduced in March 2013 to help create a warm, wholesome meal that dogs thoroughly enjoy.

Recognizing the importance of creating a brand presence with Warm Ups, Wexford turned to Printpack for all of their packaging needs, including the cup, lidding, and label.

Packaged in a rigid polypropylene cup with a high-gloss shrink label and easy-peel barrier lidding, the product pops out as something new in the pet food aisle. Pictured on the package are images of dog breeds similar to those of the company founders and recognized by pet owners across the U.S. With oven mitts in mouth, the dogs look happy to have a “home-cooked meal.”

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