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Upside down salami pack wows consumers

Norwegian salami manufacturer Grilstad has met consumer demand for an exciting new packaging format.

Twist-off lid makes re-closing easy.
Twist-off lid makes re-closing easy.

Grilstad’s consumer research showed clearly that Norwegian consumers were not satisfied with the available packaging for sliced salami and would prefer a twist-off, screw-on lid to replace the traditional tear-open flexible pack. So the Trondheim, Norway, company launched its product in the SuperLock from RPC Superfos.

Grilstad worked closely with RPC Superfos and came up with the idea of also using the pot upside down so that the lid acts as a serving dish – an innovation that further enhances ease of use. It can then be resealed easily, minimizing food waste.

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