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Upbeat protein drink label encourages bottle recycling

The Good Whey Company selects a premium-finish label material for its new protein dairy drink that provides shelf impact and facilitates bottle recycling.

Pw 58915 Upbeatbottles Sm

Looking for a premium finish to reflect its new on-the-go beverage product, U.K.-based The Good Whey Company turned to Eastman Embrace™ HY copolyster material from Eastman Chemical Co. for its labels. The shrink-sleeve labels, supplied by CCL Label Decorative Sleeves, also based in the U.K., are used on bottles of Upbeat, a high-protein dairy drink.

According to The Good Whey Company, Embrace HY was selected because the material offers the bottles a soft-to-the touch feel, a matte look, a 360-deg billboard effect, and sustainability benefits. For the company, recyclability of the bottles was very important.

Says Eastman’s EMEA Specification Sales and Marekting Manager Anthony Sammut, “Eastman Embrace HY copolyester is a sustainable packaging option for brand owners, offering a 30% lower density than other copolyesters and requiring less material for the same demand. By using Embrace HY for its labels, The Good Whey Company was able to use a custom-designed clear PET bottle—which is recyclable—with a tapered waist, instead of having to use a pigmented bottle with a shrink label.”

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