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New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.

Inner and outer containers bring Elnett to market.
Inner and outer containers bring Elnett to market.

 

The outer container is injection molded in PET by RPC Bramlage. The inner bottle is extrusion blow molded of polypropylene by RPC Kutenholz to a special design created by L’Oréal. The bottle and the outer container are then assembled at RPC Bramlage.

Together with its distinctive trigger pump, the container provides quality packaging for a high-class hair care product offered throughout Europe. Its eye-catching nature has resulted in it featuring prominently in a TV campaign starring singer and TV personality Cheryl Cole.
 

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