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Two-part PS container allows for 'amplified' yogurt experience

New Chobani Flip line features flavored yogurt paired with mix-ins, in a ‘flippable,’ two-part container decorated with bright colors and authentic ingredient imagery.

Pw 50882 Prn12 Chobani Flip 1y 2 High

Top-selling U.S. yogurt brand Chobani of New Berlin, NY, has upped the Greek-style yogurt ante, introducing several new line extensions in unique flavor and packaging options. Among them are six varieties of Chobani Flip in a two-compartment polystyrene package that allows consumers to “just flip the lid and add bold, delicious mix-ins to authentic strained Greek yogurt,” says the company.

“Chobani Flip was designed to give consumers an amplified yogurt experience,” explains director of marketing Niel Sandfort. “We call it a ‘1 + 1 = 3’ equation, as you pair flavored Greek yogurt with a purposeful mix-in on the side compartment to create an expertly crafted pairing.”

Varieties are both decadent and healthy: For example, Key Lime Crumble features Key Lime low-fat yogurt with graham crumble and white chocolate, while Vanilla Golden Crunch pairs vanilla non-fat yogurt with cornflakes, honey oats, and pecans. Other flavors include Strawberry Sunrise, Honey Beenana, Almond Coco Loco, and Raspberry Choco Fix.

Packaging is a 5.3-oz cup that duplicates the style of some other two-part yogurt packages on the market, but offers a new square footprint. Sandfort says the structure was designed in-house by Chobani to be a flippable container, where the smaller compartment holding the mix-ins can be flipped over to empty its contents into the yogurt. He adds that the foil lid allows for a more premium experience than plastic, allowing the user “to unveil the ingredients bit-by-bit, in a way a plastic lid would not.”

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