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P-s labels provide premium look for pickles

Switch to pressure-sensitive labels for jars of Best Maid’s pickle products provides a premium look while maintaining the brand’s heritage appeal.

Pw 46616 Avery Film Best Maid Family

With a family recipe more than 75 years old, Fort Worth, TX-based Best Maid Products, Inc. has grown from a single-kitchen operation to a beloved provider of pickles, relishes, and dressings known throughout the southwestern U.S. What started as a one-room grocery store run by Mildred and Jessie Otis Dalton, who found a niche with their popular homemade mayonnaise and pickle relish, has grown into a multi-building operation housing manufacturing, processing, warehousing, shipping, distribution, and offices. As the company continues to grow, so too does the need to reflect through its packaging the evolution of the brand, while still maintaining its heritage.

Recently, Best Maid switched its package labels from glue-applied paper to pressure-sensitive film labels, supplied by Avery Dennison Label and Packaging Materials, in an effort to promote the freshness of its product with a broader visual backdrop and improve the graphic appeal of its package label.

“Our initial challenge was making the label pop, and we wanted to keep with our heritage, but show a fresher, more premium image to our existing consumers, while enticing trial from new customers,” says Best Maid’s vice president of operations, Jeff Robinson.

“Previously, our product featured glue-applied paper labels, which created downtime and were susceptible to tearing and scuffing. We felt clear film, pressure-sensitive, versus glue-applied labels, showcased not only our product, but also our vision as being the premium pickle in the market,” he adds.

The new p-s labels are now featured on all of the company’s products—102 SKUs in all—with the exception of its mayonnaise items.

P-s application provides solution
According to Avery Dennison, p-s materials provide brand-building and creative freedom, while blending attractively with the substrate, to enhance product image and raise consumer awareness, which helps boost sales.

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