The U.S. launch of L’Oreal Paris’ Visible Lift Repair Absolute was executed in partnership with Rexam Personal Care Group.
The intricate, multi-part, compact developed for the make-up formulation was handled by Rexam, including its Asia facility’s production, plastic injection, metallization, assembly, and airtight technology. Program management was based in France, for close proximity to L’Oreal management.
