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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.

Pw 42704 Hardcidercan Group

Awash with fresh, vibrant colors and decorated with fictional tales of the quirky inhabitants of the town of Beanblossom, new 250-mL cans of Beanblossom Hard Cider in five fruit flavors reflect the vision of its brand owner, Oliver Winery of Bloomington, IN. “We believe wine is meant to be approachable, and winemaking is meant to be honest and fun,” says Bill Oliver, president of Winemaking for Oliver Winery, a company that boasts the “most modernly equipped winery in the Eastern U.S.”

The Beanblossom line of apple wine with natural flavors was launched a decade ago in traditional glass wine bottles. Last year, Oliver rebranded and reintroduced the product in resealable 500-mL aluminum bottles from Exal, employing hand-drawn type and illustrations from local artist Kevin Pope. “Kevin listened and threw out some concepts that were right on, right from the start,” recalls Oliver. “It’s an absolutely fun, fresh package that reflects the bright fruit flavors we’ve achieved with the cider.”

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