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Distinctive PET bottle for rum

The launch of McCormick Distilling Co.'s new Montego Bay Coconut Rum is marked by packaging with eye-catching design and color that gives the new brand strong shelf appeal.

Light weight and shatter resistance join with great shelf impact.
Light weight and shatter resistance join with great shelf impact.

Amcor Rigid Plastics designed and produced a proprietary series of lightweight (PET) bottles for Weston, MO-based McCormick, a distributor of premium spirits. The custom PET containers come in 50-mL, 750mL,1-L, and 1.75-L sizes.

Already a producer of straight rum products, McCormick’s entry into the flavored rum segment required not only a great-tasting product but an equally impressive package design to attract consumers in retail stores, bars, restaurants, and other establishments, according to Vic Morrison, McCormick’s vice president of marketing.

“Amcor delivered a custom bottle that was phenomenal in terms of color and look,” said Morrison. “The unique design and color make this bottle really stand out on the shelf and differentiate us from the competition.”

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