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Organic energy beverages relaunch in cold-activated cans

Reformulated energy drinks move from glass to aluminum to meet consumer demand for larger, more portable package. Cold-activated ink indicates optimal drinking temp.

Pw 40156 Hi Ball Photo

Hiball Energy is launching a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight, 16-oz aluminum cans from Ball Corp. Hiball, Inc. specializes in energy drinks for the health-conscious consumer, offering premium, refreshing, sparkling energy waters and juices made with organic and fair trade ingredients.

“Our choice to move from 10-ounce glass bottles to 16-ounce aluminum cans is the result of consumer demand for a larger size with a more portable packaging option,” says Todd Berardi, founder and president of Hiball. “Hiball’s customers ultimately win by getting 60-percent more volume, 30-percent lower cost per ounce, and 100-percent more energy fueled by premium, organic and fair trade ingredients—all packaged in lighter, more portable, 100 percent-recyclable aluminum cans.”

The new can features cold-activation graphics using thermochromic ink from Chromatic Technologies, Inc. (CTI). When cans reach a temperature of 45° F, the bubbles on the can graphics turn from white to blue, indicating that the beverage inside is at the optimal temperature for drinking.

According to Ball, its lightweight aluminum cans offer a number of advantages, including a 68% recycled content on average; high recyclability potential; air and light barrier properties; and shatter-resistance, among others.

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