Supplied by RPC Bebo UK, the specially designed PP/EVOH tray holds six slices of real mild cheddar cheese and six mini melba toasts. Heat-sealed lidding supplies the graphic pop. Three of the trays are packed in a paperboard sleeve.
With parents under continued pressure to offer healthy lunchbox selections, Chedds is the only brand to provide cheese snacks made from 100 per cent mild cheddar, says Dairy Crest, the UK’s largest dairy. The firm is backing the launch with a £3m advertising campaign.
