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'Chocolate toothpaste' in a tube

New Orleans-based Theodent makes toothpaste that successfully substitutes for fluoride a blend of minerals including cocoa bean extract.

'Chocolate toothpaste' in a tube.
'Chocolate toothpaste' in a tube.

The “chocolate toothpaste” is housed in a sophisticated tube from World Wide Packaging whose angular shape and shallow depth afford a sleek yet professional appeal. The tube is a five-layer coextrusion that includes EVOH. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced. The injection-molded polypropylene cap includes a flexible plug that, when closed, squeezes into the tube’s orifice. Its pintle then expands slightly for an especially tight seal. The cap also has an aluminum overshell.

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Researched List: Engineering Services Firms
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics