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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.

Pw 38439 Cyrus Noble Bottle 200dpi

Cyrus Noble Small Batch Bourbon Whiskey, a Kentucky spirit bottled by Haas Brothers of San Francisco, has a long and prestigious history that dates back to the California Gold Rush, when it was a favorite among miners, as well as with the upper class of San Francisco. That history ended, though, around the middle of the twentieth century when soldiers returning from World War II were “exposed to other drinks, and young people did not want to drink their father’s beverage,” explains Steven Burrows, principal of Haas Brothers.

A recent resurgence in bourbon drinking, however, has inspired Haas to demothball the brand. “Bourbon is enjoying a comeback, particularly with the younger demographic,” says Burrows. “We still had the original recipe, so it was really a no-brainer.” Burrows says the strategy for the revived brand was to “link the hale and hearty miners, travelers, and explorers of the California Gold Rush to today’s entrepreneurs, who have the guts to lead and not follow.”

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