New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.

Pw 29945 Retro Wine
Graci Premium Cider is crafted from crushed seasonal apples, pears, and grapes, "sun-kissed in the South West region of Western Australia," says Harvey River.

The packaging of the cider reflects the tradition and heritage of the Harvey orchards, which have been operating for many decades in Western Australia. The label features the 1947 red Dodge Ute which has been used to cart fruit around Harvey Fresh orchards and the Harvey River Bridge Estate vineyards since their establishment, and is still used today. The traditional look was achieved with a scraperboard illustration and a visual palette of dusty colors and vintage typefaces.

Source: Lovely Package

How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub