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Bold colors, photorealistic imagery distinguish new baby yogurt packs

Nostalgic baby illustrations coupled with vibrant colors and photorealistic fruit imagery assure mothers of the purity and freshness of new Earth’s Best Organic Baby Yogurt.

Earths_Best_yogurt
Earths_Best_yogurt

Hain Celestial’s 25-year-old Earth’s Best baby food brand is marketed as delivering the highest level of purity and freshness, “to ensure that babies can grow up healthy and strong.” In developing a package design approach for the company’s new line of Organic Baby Yogurt in four flavors, Smith Design was challenged to create graphic imagery that could leverage the inherent equities of the Earth’s Best franchise, strongly communicate flavor, and differentiate the product from other baby and toddler yogurt brands.

“Creating a line extension for an established, heritage brand that enters an entirely new category is a very exciting challenge,” says executive vice president of Smith Design Martha Seidner. “The advantage is that you can leverage the visual equity that already exists and consumers recognize. That provides instant credibility to the new launch. However, this can also mean you may be locked into an existing design system.”

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